![]() Zoom introduced the Zoom Phone enhancements at its annual Zoomtopia conference. "They have identified a customer segment in which Zoom's collaboration-centric solutions have a great appeal," Popova said. Nevertheless, Zoom does not plan to offer every possible telephony feature in Zoom Phone. ![]() Features coming to Zoom Phone will make it easier to block spam and send group messages to teams. ![]() The latest 911 feature would let IT use in-office digital signage to direct first responders following an emergency call.Īccording to Frost & Sullivan analyst Elka Popova, spam and emergency capabilities are "super important" features that telephony companies provide. Zoom's spam blocking allows users to filter out unwanted calls by routing them to voicemail or blocking them outright. However, Zoom is mostly playing catch-up to competitors. Many of the features added to Zoom Phone are already in products from RingCentral, 8x8, Cisco and Google. The company entered the IP phone market in 2018, a move that started its separation from partner RingCentral. "I think Zoom saw an opportunity there to solidify their customer base more," IDC analyst Richard Costello said.Įarly this year, Zoom merged its phone and video capabilities to widen its reach in the UC market. Zoom's two-year focus on Phone is an attempt to meet the telephony needs of people using its popular video conferencing service. Zoom plans to release the 911 capability in beta by the end of the year. Specifically, the spam filter feature and improved messaging will be generally available by early 2021.
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